Green-Bud

The green warriors are telling us to avoid everything we can’t grow ourselves, and alienating many people who want to live sustainable lives. Coffee is a prime example of a product that demands shipping from areas where it will grow. Denying it’s existence, or defying our right to drink it is futile, and in my book damaging to the cause.

I won’t give up my coffee when I can see that, by operating responsibly and efficiently with environmental awareness, it is perfectly possibly to present sustainable products from anywhere in the world.

By planning and operating a business around and infused by green, sustainable policies Green Mountain have shown me that you can make a much bigger contribution with an ostensibly eco-unfriendly product managed well than an eco-friendly product managed badly.

Many of their policies and procedures deserve a full article in their own right, and you can see those over the next few weeks. In the meantime here are some highlights.

Green Mountain Coffee Highlights

• Sells organic and Fair Trade Certified coffees.
• Is commited to social responsibility and ecological conservation.
• Develops packaging with lower environmental impact
• Is a regular in the top 20 of the SustainableBusiness.com list of The World’s Top Sustainable Businesses.
• Communicates electronically, harnessing the Internet, where possible, with massive savings of paper and distribution resources.

Now this is beginning to sound like a sales pitch, and that is not my intention. When I see a good company, and taste a good product, I like to praise it. I am also willing to criticize, especially if I can offer constructive criticism.

So what are your views on Green Mountain coffee? Have you heard any bad news?

This entry was posted on Wednesday, September 26th, 2007 at 5:59 am and is filed under Greener Living.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.