The green warriors are telling us to avoid everything we can’t grow ourselves, and alienating many people who want to live sustainable lives. Coffee is a prime example of a product that demands shipping from areas where it will grow. Denying it’s existence, or defying our right to drink it is futile, and in my book damaging to the cause.

I won’t give up my coffee when I can see that, by operating responsibly and efficiently with environmental awareness, it is perfectly possibly to present sustainable products from anywhere in the world.

Read the rest of this entry »